DSP (demand-side platform)
A platform that buys ad impressions automatically across many sites and apps through real-time bidding.
In 1xPartners
DSPs give scale but need strict placement filters. Start with a whitelist of sites and a small test budget.
Example: You set a bid, a GEO and an audience, and the DSP buys matching impressions across thousands of sites.
Updated: · Nick, 1xBet affiliate manager