CTV (connected TV)

Advertising on smart TVs and streaming apps watched on a TV screen.

In 1xPartners

CTV builds awareness around big matches but gives no direct clicks — pair it with a promo code shown on screen.

Example: A 15-second ad with a promo code runs in a streaming app during a football broadcast.

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Updated: 2026-10-15 · Nick, 1xBet affiliate manager