CPM (cost per mille)

The price of 1,000 ad impressions, common for display, push, video and social ads.

In 1xPartners

Cheap CPM is not a good deal by itself — what counts is how many depositing players those impressions bring.

Example: At $4 CPM, 500,000 impressions cost $2,000.

See also: CTR · CPC · ROAS

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Updated: · Nick, 1xBet affiliate manager