CPM (cost per mille)
The price of 1,000 ad impressions, common for display, push, video and social ads.
In 1xPartners
Cheap CPM is not a good deal by itself — what counts is how many depositing players those impressions bring.
Example: At $4 CPM, 500,000 impressions cost $2,000.
Updated: · Nick, 1xBet affiliate manager