ROAS (return on ad spend)

The revenue a campaign brings divided by what the campaign cost, shown as a percentage or a multiplier.

In 1xPartners

On RevShare, ROAS keeps growing after the campaign ends because players keep generating commission. Judge paid campaigns on 60–90 days of data, not on the first week.

Example: You spend $1,000 on ads and earn $1,800 in commission — ROAS is 180% (1.8x).

See also: CPC · LTV · EPC

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Updated: · Nick, 1xBet affiliate manager