CTR (click-through rate)
The share of people who click after seeing an ad, banner or link: clicks divided by impressions.
In 1xPartners
A high CTR with a low conversion rate usually means the creative promises something the landing page does not deliver. Test creatives and landing pages together.
Example: 10,000 impressions and 150 clicks — CTR is 1.5%.
See also: CPM · Conversion rate · CPC
Updated: · Nick, 1xBet affiliate manager