CPC (cost per click)

What you pay an ad network for one click on your ad.

In 1xPartners

Compare CPC with your EPC: if one click earns more than it costs, the campaign can scale.

Example: You pay $300 for 1,000 clicks — CPC is $0.30.

See also: PPC · EPC · CTR

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Updated: · Nick, 1xBet affiliate manager