PWA (progressive web app)
A website that installs on a phone and works like an app — with its own icon and push notifications — without an app store.
In 1xPartners
PWAs are popular in mobile betting traffic because they install in one tap. Ask me about the rules for app and PWA traffic before launch.
Example: A user taps "Add to home screen" and gets an icon that opens the betting site full screen.
See also: Deep link · ASO · CPI
Updated: · Nick, 1xBet affiliate manager