CPI (cost per install)

What you pay for one app install in a mobile campaign.

In 1xPartners

The install is only the first step: track installs through to registration and first deposit with sub-IDs and postbacks.

Example: You spend $500 and get 400 installs — CPI is $1.25.

See also: UAC · ASO · Postback

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Updated: · Nick, 1xBet affiliate manager