CPI (cost per install)
What you pay for one app install in a mobile campaign.
In 1xPartners
The install is only the first step: track installs through to registration and first deposit with sub-IDs and postbacks.
Example: You spend $500 and get 400 installs — CPI is $1.25.
See also: UAC · ASO · Postback
Updated: · Nick, 1xBet affiliate manager