ASO (app store optimization)

Improving an app's title, description, keywords, screenshots and ratings so it ranks higher in app store search.

In 1xPartners

ASO is the SEO of app stores. If you promote through your own app, ASO brings installs without ad spend.

Example: The right keyword in the title moves an app from position 40 into the top 10 for a search.

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Updated: 2026-10-15 · Nick, 1xBet affiliate manager