Retention
The share of players who keep coming back and playing after their first deposit, measured over days, weeks or months.
In 1xPartners
On RevShare, retention is your income: every week a player stays active, you earn. Content, a Telegram channel and match reminders keep players around.
Example: Of 100 depositing players, 35 still bet in month three — three-month retention is 35%.
See also: LTV · RevShare · FTD
Updated: · Nick, 1xBet affiliate manager