FTD (first-time deposit)
A player's first deposit after registration. The number of FTDs is the main volume metric in betting affiliate marketing.
In 1xPartners
FTDs are shown in your live statistics next to clicks and registrations, split by sub-ID.
Example: 1,000 clicks → 120 registrations → 40 FTDs: your registration-to-FTD rate is 33%.
See also: CPA · Conversion rate
Updated: · Nick, 1xBet affiliate manager