PPC and paid search for 1xBet partners
Paid search can work for betting, but it has the strictest rules of any source: gambling certification from the ad platform and a hard ban on bidding for the 1xBet brand. Here is what partners can do.
Weekly previews and picks for every match. Odds comparison and bonus guides for new players.
Example. Your personal promo code and link come from the manager after you join.
Why PPC works for 1xBet
People searching for betting content are ready to act.
Keyword, GEO and time targeting.
See results in days.
Formats that work
Predictions, odds, match previews — never the 1xBet brand.
Ads to your own content pages, not directly to the bookmaker.
Platforms with their own gambling-ad rules.
Re-engage your site visitors where allowed.
Launch in 5 steps
- Get your code and links. Message the manager on Telegram (@aff_manager_xbet), register in 1xPartners through the manager's link and receive a personal promo code, tracking links and creatives.
- Agree PPC with the manager. Brand bidding is forbidden; confirm keywords and GEOs first.
- Get platform certification. Gambling ads need the ad platform's certification where allowed.
- Send traffic to your content. Use your own pages with your promo code.
- Track and cut. Sub-IDs per campaign; cut keywords without FTD.
Do and don't
- Manager approval before launch
- Platform gambling certification
- Generic, non-brand keywords
- A sub-ID per campaign
- Brand bidding or impersonating 1xBet
- Promises of guaranteed profit
- Content aimed at minors
- Bidding on "1xBet" or misspellings
What to measure
By keyword and GEO.
Relevance of ads and pages.
RevShare per player.
FAQ: 1xBet on PPC
Is brand bidding on 1xBet allowed?
No. Bidding on the 1xBet brand and its misspellings is forbidden in 1xPartners.
Can I run Google Ads for betting content?
Only with Google gambling certification and only in allowed countries. Agree the plan with the manager first.
How are PPC partners paid?
Weekly, from $30, by any convenient method including crypto.
Who do I contact to start?
Nick, 1xPartners affiliate manager: Telegram @aff_manager_xbet or nick.adflow@gmail.com.
Start on PPC today
Message me — I set up your promo code and links within the hour and share what works in your GEO.