Brand traffic
Traffic from searches and ads that include the brand name — for example "1xBet", "1xBet promo code", "1xBet login".
In 1xPartners
Brand traffic, including bidding on 1xBet keywords, is allowed and is the best-converting traffic in the program.
Example: A PPC campaign on "1xBet promo code" sends people who have already decided to play.
See also: Promo code · PPC
Updated: · Nick, 1xBet affiliate manager