Sports calendar 2027 for betting affiliates
Traffic follows the calendar. These are the events of 2027 that move the most players — plan content, budgets and creatives around them.
January – February
Start the year with Asian football and the second half of the European season.
- AFC Asian Cup, Saudi Arabia — 7 January to 5 February.
- Australian Open tennis — late January.
- European leagues and Champions League knockouts restart in February.
March – May
Cricket and the European finish line.
- IPL 2027 — expected March to May, exact dates to be announced.
- Champions League quarter- and semi-finals — April and May.
- Domestic league title races across Europe, Africa and Asia.
June – July
The busiest summer for African and women's football.
- Champions League final — 5 June, Metropolitano, Madrid.
- Africa Cup of Nations, Kenya, Uganda and Tanzania — 19 June to 18 July.
- FIFA Women's World Cup, Brazil — 24 June to 25 July.
- Roland-Garros (late May – early June) and Wimbledon (late June – July).
August – September
New seasons and world basketball.
- European leagues start the 2027/28 season in August.
- FIBA Basketball World Cup, Qatar — 27 August to 12 September.
- US Open tennis — late August to September.
October – December
The cricket peak of the year.
- ICC Cricket World Cup, South Africa, Zimbabwe and Namibia — 4 October to 21 November.
- Champions League league phase and domestic seasons in full swing.
- End-of-year finals in South America — dates to be announced.
FAQ
Which 2027 event is biggest for African traffic?
AFCON 2027 in Kenya, Uganda and Tanzania, 19 June to 18 July. Prepare content and creatives in May.
When is the 2027 Cricket World Cup?
From 4 October to 21 November 2027 in South Africa, Zimbabwe and Namibia — the main cricket peak for India, Bangladesh, Pakistan and Sri Lanka.
When should I prepare for a big tournament?
Four to six weeks ahead: content, landing pages, creatives and tracking should be live before the opening match.
Planning traffic for 2027?
Tell me your GEO — I share which events convert best there and send materials in advance.
Updated: · Nick, 1xBet affiliate manager